A local telco was going to release Apple-certified refurbished units, something the market wasn't familiar with yet. We had to come up with name for the product and messaging that would explain what it is. I only worked on this initial campaign, but I'm happy to know that they still use the name Whitebox for the releases that followed.
![](https://cdn.myportfolio.com/4e8217d7-f813-468c-9fbd-4fe80fa81e60/220a22c2-81e7-4398-8f4f-a0b2a392e186_rw_1200.png?h=1efb81d70bf75bc8c207a48848007cd1)